A New Category in Human Wellbeing

We help people recalibrate their systems, not just manage their symptoms. Our tools and frameworks enable measurable,
long-term outcomes through clinical alignment and education.

Beyond the Norm

Why Choose Our Products?

Our products are not just devices ,  they are part of a precision system designed to deliver measurable change.

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Clinically Aligned

All tools are selected based on scientific rigour using mechanistic evidence and peer-reviewed outcomes.

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Protocol-Ready

Each product comes with mapped interventions, training, and use cases to ensure clarity in real-world application.

User-Led, Not Passive Icon

User-Led, Not Passive

Our tools empower individuals through education and agency, offering clarity instead of guesswork.

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Rooted in Systems

We treat biology as an interconnected system. Every intervention contributes to systemic recalibration, not isolated symptom relief.

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Beyond the Norm

Who We Are

Beyond the Norm redefines health innovation by integrating best-available evidence, precision interventions, and human-led empowerment.

What Our Customers Say

Professionals, practitioners, and individuals across the UK and Europe trust our products to support recovery, wellbeing, and clinical results.

The DNA + Epigenetics Test
“Nothing has given me this level of clarity before. The best investment I’ve made for my health.”
G. Price
Physio
Alpha-Stim AID
“I like the Alpha Stim Aid - it’s easy and comfortable to use. If I’ve had a stressful day I’ll use it for an hour of an evening and I then sleep well. I probably use it 2-3 times a week and find it a relaxing treatment. I no longer have the headaches that I used to have.”
Marion
Painmaster MCT Patches
"I was struggling with sciatica so painful I’d wake in tears. I tried Painmaster as a last resort. I wore it overnight—and by morning the pain was gone. It’s been three weeks, and it hasn’t returned."
S. Hilbourne
Painmaster MCT Patches
"We’ve used microcurrent therapy for a range of soft tissue, bone, and nerve injuries. It’s a clinically effective, safe, and efficient tool we now use regularly."
Joe Hinnigan
Painmaster MCT Patches
"I gave Painmaster to two friends—one with back pain and one with knee osteoarthritis. Both noticed pain relief within hours. It’s drug-free and easy to wear."
Dr. Chris Steele
MBE
Painmaster MCT Patches
"I’ve used a Painmaster patch each month for the past seven months. I cannot recommend it highly enough—we wouldn’t be without them."
Esther Rand
Painmaster MCT Patches
"The Painmaster is easy to wear—even with my manual job—and has helped reduce my back pain significantly. I haven’t needed ibuprofen since using it. I’m so glad my physio recommended it."
M. Dean
Carpet Fitter
Painmaster MCT Patches
"Painmaster helps most people. Pain relief can come within minutes—and the drug-free aspect is a real benefit."
Dawn Rothwell
Alpha-Stim M
“Purchased for my wife for both chronic pain management and help with stress and anxiety following a prolonged period of ill health. The machine has been successful in helping to reduce the levels of pain and improving demeanour. It also has helped with relaxation and the ability to sleep better. I would recommend the use of Alpha Stim M, experience life again.”
C Jones
Alpha-Stim M
“I bought an Alpha-Stim M over a year ago for two purposes; pain relief in my feet; and to help relieve insomnia. A year later I cannot claim either condition has disappeared entirely but both are MUCH better and I attribute this to the Alpha-Stim. My practice is a 20 minute daily session with the ear-clips followed by a five minute session on my feet. I can honestly say I would not now be without my Alpha-Stim”
Barry Shevlin

Ready to Take the Next Step?

Whether you’re buying for personal use or sourcing for a clinic, we’re here to help you find the right solution — backed by science, built for results.

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