A New Category in Human Wellbeing

We help people recalibrate their systems, not just manage their symptoms. Our tools and frameworks enable measurable,
long-term outcomes through clinical alignment and education.

Beyond the Norm

Why Choose Our Products?

Our products are not just devices ,  they are part of a precision system designed to deliver measurable change.

Clinically Aligned Icon

Clinically Aligned

All tools are selected based on scientific rigour using mechanistic evidence and peer-reviewed outcomes.

Protocol-Ready Icon

Protocol-Ready

Each product comes with mapped interventions, training, and use cases to ensure clarity in real-world application.

User-Led, Not Passive Icon

User-Led, Not Passive

Our tools empower individuals through education and agency, offering clarity instead of guesswork.

Rooted in Systems Thinking Icon

Rooted in Systems

We treat biology as an interconnected system. Every intervention contributes to systemic recalibration, not isolated symptom relief.

Neon fingerprint symbolising precision health and individual wellbeing
Beyond the Norm

Who We Are

Beyond the Norm redefines health innovation by integrating best-available evidence, precision interventions, and human-led empowerment.

What Our Customers Say

Professionals, practitioners, and individuals across the UK and Europe trust our products to support recovery, wellbeing, and clinical results.

Painmaster RX, Wearable Microcurrent.
"I regularly ballroom dance but usually have to stop because of hip pain. Since using Painmaster, I can dance longer and no longer need to take painkillers."
D. Roberts
Painmaster RX, Wearable Microcurrent.
"Painmaster helps most people. Pain relief can come within minutes—and the drug-free aspect is a real benefit."
Dawn Rothwell
Painmaster RX, Wearable Microcurrent.
"We’ve used microcurrent therapy for a range of soft tissue, bone, and nerve injuries. It’s a clinically effective, safe, and efficient tool we now use regularly."
Joe Hinnigan
Painmaster RX, Wearable Microcurrent.
"I’ve used a Painmaster patch each month for the past seven months. I cannot recommend it highly enough—we wouldn’t be without them."
Esther Rand
The DNA + Epigenetics Test
“The memory and inflammation reports gave me real confidence in the changes I’ve made. It’s like having a lab in your pocket.”
A. Mistry
Retired Athlete
Painmaster RX, Wearable Microcurrent.
"I gave Painmaster to two friends—one with back pain and one with knee osteoarthritis. Both noticed pain relief within hours. It’s drug-free and easy to wear."
Dr. Chris Steele
MBE
Alpha-Stim M
“I had a painful knee after having completed the Isle of Wight Walk so I thought I would try the Alpha-Stim M for the pain. The treatment took me minutes and the pain completely disappeared, never to return! A by product of my knee treatment was a problem I was having with my thigh muscle (Rectus femoris) also disappeared. I have since been using it on my patients with excellent results."
Kim Aminu
Painmaster RX, Wearable Microcurrent.
"Painmaster is very effective and simple to use—especially for knee joints, where other equipment can be awkward or impractical."
Sarah Jenkins
Alpha-Stim AID
"The Alpha-Stim Aid brochure says that it can help anxiety within an hour. Yes, that is true and it worked for me. It goes on to say that depression takes about 3 weeks. I am in the second week and my depression is reducing. An excellent purchase as it has given me back a lot of my day that was lost to depression and I am doing things that I put off before due to anxiety."
Graham
Alpha-Stim AID
“I bought Alpha-Stim AID when I was going through a nasty bout of anxiety. Within days it had cleared up, giving me the space to address the route cause. I love how the anxiety just floats away without any side effects.”
Sue Hunt

Ready to become Remarkable?

Whether you’re building a product, selling one, or scaling business adoption we’ll help you clarify your proposition and sharpen your route to market.

Signal → Proof → Next Step

Signal: We turn complex offers into propositions people instantly understand.
Proof: Built from decades of real-world commercial work, not theory.
Next step: Book a 20-minute Clarity Call.

Cell mitosis illustration symbolising evidence based health and recovery