A New Category in Human Wellbeing

We help people recalibrate their systems, not just manage their symptoms. Our tools and frameworks enable measurable,
long-term outcomes through clinical alignment and education.

Beyond the Norm

Why Choose Our Products?

Our products are not just devices ,  they are part of a precision system designed to deliver measurable change.

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Clinically Aligned

All tools are selected based on scientific rigour using mechanistic evidence and peer-reviewed outcomes.

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Protocol-Ready

Each product comes with mapped interventions, training, and use cases to ensure clarity in real-world application.

User-Led, Not Passive Icon

User-Led, Not Passive

Our tools empower individuals through education and agency, offering clarity instead of guesswork.

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Rooted in Systems

We treat biology as an interconnected system. Every intervention contributes to systemic recalibration, not isolated symptom relief.

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Beyond the Norm

Who We Are

Beyond the Norm redefines health innovation by integrating best-available evidence, precision interventions, and human-led empowerment.

What Our Customers Say

Professionals, practitioners, and individuals across the UK and Europe trust our products to support recovery, wellbeing, and clinical results.

Alpha-Stim AID
“I bought Alpha-Stim AID when I was going through a nasty bout of anxiety. Within days it had cleared up, giving me the space to address the route cause. I love how the anxiety just floats away without any side effects.”
Sue Hunt
Painmaster MCT Patches
"I was struggling with sciatica so painful I’d wake in tears. I tried Painmaster as a last resort. I wore it overnight—and by morning the pain was gone. It’s been three weeks, and it hasn’t returned."
S. Hilbourne
Muhdo DNA Test
“It’s like reading the manual for my body. I finally understand why certain diets never worked for me.”
L. Donnelly
Gym Owner
Painmaster MCT Patches
"I gave Painmaster to two friends—one with back pain and one with knee osteoarthritis. Both noticed pain relief within hours. It’s drug-free and easy to wear."
Dr. Chris Steele
MBE
Painmaster MCT Patches
"I’ve used a Painmaster patch each month for the past seven months. I cannot recommend it highly enough—we wouldn’t be without them."
Esther Rand
Alpha-Stim M
“I had a painful knee after having completed the Isle of Wight Walk so I thought I would try the Alpha-Stim M for the pain. The treatment took me minutes and the pain completely disappeared, never to return! A by product of my knee treatment was a problem I was having with my thigh muscle (Rectus femoris) also disappeared. I have since been using it on my patients with excellent results."
Kim Aminu
The DNA + Epigenetics Test
“Nothing has given me this level of clarity before. The best investment I’ve made for my health.”
G. Price
Physio
Alpha-Stim AID
"Excellent product the alpha-stim AID. I have used it for an hour a day for the last 4 years and it has dramatically reduced my anxiety. It has also helped improve my depression associated with bipolar disorder. Completely safe and no side effects."
S Wilson
The DNA + Epigenetics Test
“The memory and inflammation reports gave me real confidence in the changes I’ve made. It’s like having a lab in your pocket.”
A. Mistry
Retired Athlete
Painmaster MCT Patches
"It’s helped with both pain and swelling in my knee. I’m happy with the results."
G. Ball

Ready to Take the Next Step?

Whether you’re buying for personal use or sourcing for a clinic, we’re here to help you find the right solution — backed by science, built for results.

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